Creating growth with
welfare-state-of-mind.
We believe that in the future all growth companies
have sustainable business models.
Our philosophy
The Nordic countries have long been global leaders in happiness, largely due to their well-developed welfare system. These systems ensure fair and equal opportunities for everyone to thrive while also supporting those in need. We believe that this welfare-state mindset will be essential for the success of future growth companies.
​
Tomorrow’s growth companies must prioritize their PURPOSE. A clear and meaningful purpose will attract the best PEOPLE, enabling the company to build a fair PAYBACK that benefits their entire value network
When all these elements - purpose, people, and payback — are aligned, the whole value network will be satisfied, and growth will naturally follow.
​
While Artificial Intelligence (AI/GenAI) will transform how we work by automating many future tasks,
these technologies alone cannot drive sustainable growth. True growth will always depend on the choices, decisions, and actions of us humans.
​
We believe the ultimate goal for every company should be to maximize the well-being and happiness of all people in their value network.
The founders, investors, management, employees, and the broader society alike.​
​
We like to call it, growth by valfare.
